Market Brief: Improving Acquisition Marketing to Maximize Profitability

Unlock smarter credit card marketing strategies in 2025

As the market stabilizes and issuers reignite acquisition marketing efforts, one of their biggest challenges is doing so profitably.

Discover how targeting prospects who resemble your best customers can drive higher conversion rates, better balances and lower delinquencies. A recent study conducted by TransUnion^® reveals how integrating geodemographic insights with prescreen marketing can significantly improve campaign performance.

Read the full brief to learn:

• How targeting ideal customer lookalikes can impact your origination rates
• Modeled revenue gains from prioritizing ideal targets
• Two actionable strategies to enhance your current acquisition marketing flows

Don’t miss out on a smarter, data-driven approach to acquisition.

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