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Capturing the Refinancing Wave in Mortgage and Auto Lending

In a market where high interest rates and limited supply have been the norm, mortgage and auto consumers have faced significant financial pressure. As the Fed now aims for a “soft landing” with a gradual lowering of interest rates, lenders can seize a growing opportunity as consumers look to reduce their monthly expenses through refinancing.

With many lenders rethinking their strategies for 2025, TransUnion conducted a study to understand the current refinancing landscape and identify how lenders can gain market share while effectively supporting consumers during this period of change.

Download the market brief to learn:

  • How recent mortgage and auto loan payments are impacting consumers financially
  • What rate reductions and monthly savings would motivate consumers to refinance
  • The importance of lender loyalty in the refinancing decision process
  • Effective communication channels and priorities for consumers considering refinancing
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