Unlocking Home Equity

As elevated interest rates and home prices continue to sideline many would-be homebuyers, both purchase and refinance originations have seen a significant slowdown in growth. Instead, homeowners finding themselves flush with equity have been turning their focus toward major house improvement projects, leading to heightened interest in home equity products and presenting a clear opportunity for lenders.

A newly released TransUnion study examines the home equity market before, during and after the pandemic, with a specific focus placed on determining homeowners’ origination behaviors, behavioral attributes and reasons for originating home equity products. Read our guide to learn:

• How the home equity market has changed since 2019
• The level of familiarity homeowners have with home equity products
• Ways to determine consumers most likely to be in-market for a home equity loan, including the specific product (HELOC, HELOAN or cash-out) they might originate