With the recent news of Oracle shuttering its advertising business, it can feel like there’s more uncertainty and instability in our industry than ever before. But with TransUnion, you’re not in this alone. Our suite of TruAudience® Marketing Solutions — rooted in our industry-leading identity graph — can help ensure you’re continuing to meet your goals without missing a beat.
Whether you’re looking to find new customers or more effectively monetize your data, TransUnion can prepare you for a marketing landscape without Oracle.
If you’re a data customer:
Access thousands of audiences. The TruAudience Data Marketplace provides access to 130,000+ audiences from more than 45 leading data providers like Polk Audiences from S&P Global Mobility, Comscore and more. And with audiences from AdAdvisor by TransUnion, which combine the best of TransUnion’s robust consumer data with verified signals from offline sources, you can more easily find your best customers wherever they’re consuming media.
Activate almost anywhere. With built-in integrations with hundreds of activation endpoints, you can execute your audience strategies quickly and securely — all while minimizing data loss.
Leverage industry-leading identity. With coverage across 250M US adults in 125M US households with a 99.5% persistency rate and an average of 15 identifiers per consumer record, our rich identity graph gives delivers an unparalleled level of visibility into your customers and prospects, helping you find and reach them regardless of where they’re consuming media. But don’t just take our word for it: According to Truthset, TransUnion identity provides the most accurate matches in the industry in 11 key demographic categories.
Execute your campaigns with confidence. TransUnion has invested in a strategic partnership to help you review potential third-party audience vendors for compliance — before you spend a single dollar. This helps create a more durable and sustainable addressable marketing ecosystem for all involved.
If you’re a data provider:
Maximize your monetization. Connect with thousands of data customers via the TruAudience Data Marketplace while maintaining control over your pricing and how your audiences appear in the platform.
Widely distribute your data. Using TruAudience Marketing Solutions, you can meet your customers wherever they need your data by leveraging our direct integrations across a broad array of activation endpoints.
No matter how you worked with Oracle, TransUnion has the capabilities and solutions to help you thrive.
To learn more about how we can guide you into the future of marketing, simply fill out the form to the right.
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