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Exclusive research from TransUnion

2025 Personal and Commercial Lines Annual Insurance Outlook

Get the perspective you need to capture your share of business

Stay ahead of the market with insights that matter to your business. Our latest report uncovered crucial shifts in personal and commercial lines — from dramatic changes in household risks to untapped commercial opportunities.

Whether you're seeking growth opportunities, refining your digital strategies or adapting to new risk patterns, you’ll gain the intelligence you need to make better-informed decisions in 2025.

In this report, you will discover:

  • Why auto insurance is returning to profitability and how carriers are adapting their marketing strategies
  • How changing household demographics are creating new risk patterns in property insurance
  • Where 15 million potential commercial insurance customers are hiding in plain sight
  • What's driving the 346% increase in digital advertising spend

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