Shopping for Credit: Inside the Consumer Mind

In a complex credit market where acquiring new customers is increasingly expensive, lenders face the challenge of balancing risk and profitability. As consumer behavior evolves, understanding their preferences and research habits is crucial for crafting effective marketing strategies.

With many lenders rethinking their approaches for 2025, TransUnion conducted a study to uncover key trends in credit product research and factors influencing card choice. This guide provides valuable insights to help lenders maximize ROI and drive better outcomes.

Download it now to learn:

• What factors influence consumers' decisions when selecting a lender
• The importance of personalized offers in boosting application rates
• Effective digital platforms and channels for reaching consumers
• The role of aggregator websites in consumers' credit research processes