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Make Better Marketing and Business Decisions With TruAudience Consumer Insights

Make Better Marketing and Business Decisions With TruAudience Consumer Insights

Understand who your consumers are, where they spend their time, and how they engage with media, brands, products and more.

With TruAudience® Consumer Insights, you can:

  • Improve customer segmentation. Analyze your customer data and identify target segments based on thousands of attributes, including demographics, lifestyle, media preferences and more.
  • Make better-informed marketing decisions. Craft marketing and business strategies based on highest indexing behaviors, preferences and attitudes, maximizing impact and limiting waste.
  • More accurately link your data to segments. Leverage our industry-leading identity graph — combined with our proprietary segmentation methodology and nationwide scoring — to establish more holistic pictures of your target customers and prospects.
  • Enable actionability across the ecosystem. Pair with other TruAudience solutions to allow for improved actionability across the addressable marketing ecosystem

TruAudience Consumer Insights comprises five core solutions to help guide your marketing decision-making, complement your first-party data and explore more customer segments.

  1. Customer Targeting Analysis — Understand customers and prospects based on 172 predictive segments to support market research, strategic planning, or campaign planning.
  2. Persona Generator — Generate customer profiles to understand how segments rank against thousands of attributes.
  3. Market and Strategy Planner — Analyze geodemographic data in combination with first-party data to inform expansion and product planning.
  4. Digital Out of Home (DOOH) Planner — Determine propensities of consumers to be in a location during a specific timeframe.
  5. Profile Table — Analyze consumer records or create audiences-based on propensities.

With actionable intelligence from TruAudience Consumer Insights, you can be confident you’re charting the right course for your business.

To learn more about TruAudience Consumer Insights, contact us.