Unveiling Mortgage Readiness and Housing Affordability by Geographies

In a market where high home prices, limited housing supply and rising interest rates are the status quo, consumer demand for mortgages has softened. Today’s mortgage lenders need to be more purposeful and efficient in reaching potential homebuyers who are both financially eligible and able to afford mortgages in their areas.

With so many lenders rethinking their outreach approaches, TransUnion conducted a study to examine mortgage readiness and housing affordability by geography, and identify how lenders can prioritize their marketing dollars as efficiently as possible.

Download the market brief to learn:

• Which US regions have higher concentrations of mortgage-ready consumers
• The relationship between front-end, debt-to-income and mortgage pull-through rates
• Actionable ways mortgage lenders can more effectively target and engage ready and near-ready home shoppers