Bridging the Affordability and Profitability Gap 

We surveyed QSR leaders to better understand how they’re faring in an environment of higher prices and decreased store traffic. Findings included:

• 93% said they’d raised prices across the board

• 88% said they introduced or accelerated targeted promotion or limited time offers

• When they used demographic data in their loyalty programs, QSRs were nearly three times more likely to continue running these programs 

• QSRs listed cost and budget constraints (65%) and data quality and availability (55%) as their top barriers to adopting AI

• Three out of four QSR executives said they believed the current economic environment perpetuated fraudulent purchases or misuse of loyalty programs

Learn more about the survey and how to use data to more successfully target your ideal customer and mitigate fraud.