TransUnion 2025 US Betting Report

Betting’s on a roll among younger consumers, especially those spending $50 or more a month. TransUnion^® research shows Gen Z and Millennials are leading the charge with participation up 34% and 42%, respectively YoY — driving overall betting activity to 30% of all consumers.

What’s fueling the upward trend? It’s a mix of shifting entertainment habits, mobile-first lifestyles and a growing appetite for great digital experiences.

For gaming operators, the momentum’s exciting… but it’s not all smooth sailing. Early signs of financial stress among younger gamblers, amid broader economic uncertainty, highlight the need for operators to double down on responsible gaming and KYC processes to help encourage safe play, build trust and create lasting customer relationships.

Get the full story. Download the TransUnion Betting Report to explore trends shaping the future of gaming.