TransUnion Named a Leader: 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

For the second year in a row, TransUnion^® is thrilled to announce we’ve been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM).

To us, this recognition reflects our commitment to innovation and helping marketers around the world find clarity in a chaotic measurement landscape. We’ve worked hard to build tools and technologies marketers can trust — not just to solve today’s challenges but also prepare for the future.

“We strongly feel that being named a Leader in the Magic Quadrant for a second consecutive year is such an incredible validation of what we’re building,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “It shows our investment in technology and focus on innovation are making a real impact for our clients. We’re committed to helping marketers turn insight into action and constantly finding new ways to drive performance.”

Download the full report to discover:

• What key trends are shaping the future of marketing measurement
• How TransUnion was evaluated against other MMM providers
• Why TransUnion was recognized as a Leader

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, By Matt Wakeman, David Walters, 10 November 2025

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