TransUnion Named a Leader: 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

TransUnion is thrilled to announce that we have been named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling. We believe this placement reflects our comprehensive model validation, strong market responsiveness and innovative identity capabilities.

We’ve worked hard to build solutions that our clients can trust—not just for today’s marketing challenges, but as a foundation for the future," said Matt Spiegel, EVP and Head of TruAudience Marketing Solutions at TransUnion. "This recognition affirms that we’re on the right path, yet it also inspires us to keep pushing boundaries. We’re committed to helping our clients turn insights into action and create meaningful impact where it matters most."

Download the complimentary report to learn:

• How TransUnion is evaluated among other Marketing Mix Modeling vendors
• Key trends shaping the MMM market
• Why 64% of senior marketing leaders have adopted MMM solutions
• Critical capabilities for marketing measurement and optimization

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