The digitization of the consumer purchasing journey has forced change in most retail processes — including buying and financing of new cars. And with consumers expecting all their online interactions to be optimized, automotive service providers must deliver — while keeping up with shifting regulations — to stay competitive.
Watch our short video below for an overview of the evolution of connected automotive retailing, and important strategies for enhancing existing digital capabilities to deliver the end-to-end ecommerce experience consumers demand. Learn how connected (or digital) retailing enables a more cohesive purchasing process with tools that allow consumers to compare, configure and estimate payments, and get trade-in valuations.
For additional insights and strategies for modernizing your retail experience, download our insight guide: Connected Automotive Retailing: Keys to Success With Today’s Digital-First Consumer or contact your TransUnion representative.