Bridge the Gap Between Brand and Performance

Proving the power of your brand investments is easier said than done — especially when traditional measurement tools can undervalue brand’s contribution to your bottom line by as much as 83%. But that’s changing.

At the Brand Innovators Marketing Leadership Summit during Advertising Week New York, TransUnion® SVP of Marketing Solutions Services Mike Finnerty joined Chris Norton of Marriott International, Jessica Bernheim of TRUFF and Paolo Provinciali of LinkedIn to discuss how new approaches to brand measurement are helping marketers prove the impact of investments, justify their budgets and find common ground with the C-Suite.

Watch the full panel above — and if you want to learn more about how to close the gap between brand and performance in your own business, check out our new whitepaper.