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Cracking The (Measurement) Code

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement. 

Speakers

Allyson Dietz

Senior Director of Analytics & Attribution Solutions
TransUnion

Chris Hawk
Director, Media Strategy & Investment Performance
Papa John’s

Mike Jacobs
VP, Growth
Etsy

Jen Faraci
Chief Data Officer
Digitas North America

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