Get Dialed Into Consumer Call Behavior

As we suspected, our recent survey confirmed consumers want to speak with a human via the phone when communicating with businesses — with close to 80% of respondents relaying the importance of doing so.

Consumers especially prefer the phone to discuss:

• 64%     Something personal, such as healthcare
• 55%     High-value decisions, including financial investments, mortgages and car payments
• 55%     Urgent situations like natural disasters
• 40%     Complex issues, such as estate planning

Watch the video recap of our survey for key findings and to learn how solutions like Branded Call Display (BCD) enable businesses to add rich content to the mobile display — while authenticating calls to help ensure they haven’t been spoofed. You can also read the eBook: The Call Conundrum.

The reality is secure branded calls help reassure customers who’s really calling, so they pick up.