Partner Spotlight: Frameplay’s Cary Tilds

At the 2023 Brave New Worlds Marketing Transformation Summit, TransUnion sat down with Cary Tilds, Chief Strategy and Advocacy Officer at Frameplay, to discuss how video gaming is no longer an emerging channel, and how advertisers — and the industry as a whole — still have the tendency to overlook it.

“Gaming is a significant global media channel, but it’s missing in nearly all research company and planning platforms,” Tilds said. “When those platforms came across search, they added [it]… but they haven’t added gaming. The next challenge for us is to get gaming added properly to all of those technologies.”

You can view the full video of the interview here. And to learn more about Brave New Worlds and watch all panels on demand, visit the event homepage.