Partner Spotlight: FreeWheel's Xander Kotsatos

TransUnion sat down with Xander Kotsatos of FreeWheel at the Brave New Worlds 2023 Marketing Transformation Summit to discuss how the marketing landscape is changing amidst a rapidly evolving technology, regulatory and privacy environment.

He specifically noted the need for open collaboration and transparency from both buy and sell side to ensure good outcomes.

According to Kotsatos, “One of the big challenges we see in streaming today is while agencies are getting more sophisticated… and streamers are increasingly taking bespoke subscription only products and adding a free ad-supported tier, they're not giving the level of transparency they did in the open web.”

You can view the full video of the interview here. And to learn more about Brave New Worlds and watch all panels on demand, visit the event homepage.