Video: Understanding Branded Call Display

According to the Federal Trade Commission (FTC), consumers lost close to $1.9 billion to fraud through phone calls, texts or emails in 2024. Notably, they lost more money per person (a median of $1,500) when they interacted with scammers on the phone. Imposter scams topped the list.

Enterprises rely on the phone to conduct critical businesses matters and consumers want legitimate calls from trusted vendors. But close to 90%¹ of enterprise calls to customers go unanswered due to fear of fraud and scams

With TransUnion Branded Call Display (BCD), enterprises can empower customers with the information they need to choose whether to answer the phone: who’s calling (your enterprise’s name, logo and phone number), the reason for the call and verification the call wasn’t spoofed.

Watch our short video for an overview of Branded Call Display and how it can help your organization reach more customers, enhance engagement, improve the customer experience and even increase revenues.

For additional solution information, download our eBook — Five Reasons to Brand Your Calls — or contact us.