We know that performance impacts brand and brand impacts performance. But how much does brand health impact long-term business growth? How are the two related?
Ally Financial, the MMA and TransUnion teamed up on a unique study to measure the impact of brand on performance. This groundbreaking work yielded a powerful new capability for optimizing marketing strategies that balance short-term gains with long-term brand-building and business growth.
Join this webinar featuring leaders from Ally Financial and TransUnion to learn what marketers need to consider when balancing brand and performance dollars.