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Do More With Data: A Needs-Based Approach to Advanced Audience Strategies

There’s more to audiences than just demos. Marketers today can leverage more data than ever to reach their consumers with memorable brand experiences and measure their targeted audiences. Join TransUnion to explore how you can build fully realized audience strategies and activate them for maximum impact.

In this session, you will:

  • Discover how to increase brand engagement and conversions by using data to personalize your messaging, reach audiences across multiple channels, and target your audiences in addressable advertising.
  • Learn more about the use of AI, ML, and other cutting-edge data science tools in audience targeting.
  • Hear from TransUnion’s partner, Audigent, on how advertisers are activating advanced audience strategies from its platform.

About the speakers

Ayelet Palmore is the Director of Product Marketing at TransUnion, leading go-to-market activity for TruAudience Audiences and Activation products, with a focus on the Media and Entertainment industry. Including her specialization at TransUnion, Ayelet has spent nearly her entire career in ad tech at FreeWheel, Adobe, and several agency holding companies.

Greg Williams is Audigent's President, responsible for managing Audigent’s vast portfolio of ecosystem partners, enterprise sales, marketing, and client success. An innovator in programmatic ad buying, Williams co-founded MediaMath and was instrumental in building and scaling that company in the US and internationally. He led MediaMath's international expansion in 2011 and grew that business from zero to a top revenue driver for the company in three years. During his 14 years at the company, Williams held global roles and built teams across every function of the organization -- most notably leading business and market development, product development, and partnerships. Prior to co-founding MediaMath, Williams held senior positions at [X+1] (which was later acquired by RocketFuel), Nielsen, and Accenture.

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