Identity Resolution: The Future Is (Almost) Here

After pushing out its deadline, Google is expected to fully phase out Chrome cookies and potentially mobile IDs in late 2024. Soon, the digital ad industry will face a future without the identifiers that powered its early growth.

As the industry heads toward a once-in-a-generation change, advertisers and publishers agree: First-party data holds the most promise as a post-cookie solution, but it too has its limitations.

In this Meet the Analyst Webinar, our vice president of content Paul Verna discusses what’s on ad executives’ minds as they get ready for ID deprecation.