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From Mortgage Eligibility to Affordability: Adapting Lending Strategies to Market Conditions

Today's complex housing market requires mortgage lenders to be more strategic in their outreach, focusing on potential homebuyers who are financially eligible and capable of securing a mortgage.

In this webinar, explore the findings of a recent TransUnion study that analyzed mortgage readiness and housing affordability across various U.S. regions. 

Access the webinar recording to hear more about:

  • Analyzing U.S. regions to pinpoint areas with higher concentrations of mortgage-ready consumers
  • Examining the relationship between front-end, debt-to-income ratios, and mortgage pull-through rates to identify patterns and trend
  • Developing actionable tactics for mortgage lenders to more effectively target and engage ready and near-ready home shoppers

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