Addressing App Sprawl: The Key to Revitalizing Realtor™ Workflows

Watch this research briefing for MLS and real estate association executives focused on improving member value, productivity and confidence.

Today’s agents need speed, insights and confidence to win business. But fragmented tools, inconsistent data and disconnected workflows are making everyday tasks harder than they need to be.

TransUnion® recently hosted a research-led discussion featuring Forrester on how app sprawl is affecting agent workflows — and what MLSs and real estate associations can do to help members work faster, safer and with greater confidence.

Watch it now to gain valuable insights.

Why agent technology matters to real estate associations

Agents are managing critical business activities across too many disconnected tools: one to verify property ownership, one to find contact information, another to assess safety risks and still another to support prospecting. This fragmentation slows productivity, limits confidence and weakens the member experience.

Addressing App Sprawl: The Key to Revitalizing Realtor Workflows in 2026 presents new, TransUnion-commissioned research from Forrester Consulting that explores the challenges agents face with disconnected tools and identifies opportunities for improvement.

The findings reveal how MLS and association leaders can help members move from a patchwork of point solutions toward streamlined, mobile-friendly workflows that support productivity, safety and confidence.

Real estate technology fragmentation by the numbers

48% of agents surveyed use four or more tools to manage critical business activities

82% said a single mobile-friendly app that consolidates activities would be appealing

91% reported they’d use such an all-in-one tool in their daily work

How evolving real estate agent needs impact associations

MLSs and real estate associations have significant influence over the tools, resources and data experiences agents rely on. As agent priorities and expectations change, leaders must rethink how member value is delivered.

This research-based briefing helps you better understand:

• Where fragmented technology is creating drag in agent workflows
• Which information gaps are affecting productivity and confidence
• How agents respond to the possibility of a more consolidated workflow

A webinar for MLS and real estate association leaders, including:

• MLS executives
• Real estate association executives
• Member experience and member services leaders
• Product, innovation and strategic partnership leaders
• Risk, safety and compliance stakeholders

What you’ll learn regarding improving real estate agent productivity

• How app sprawl affects agent momentum and productivity
• Why accurate property ownership and contact data matter
• How today’s safety and identity needs are shaping workflows
• What agents want from a more unified experience
• How MLSs and associations can strengthen member value

Who is presenting this research briefing

Chad Anderson
Strategy Director, Diversified Markets
TransUnion

Guest Speaker: Joe Stanhope
Vice President, Principal Analyst
Forrester Consulting

Briefing highlights: productivity, safety, data and workflow consolidation

During the session, Anderson and Stanhope discuss:

• Why fragmented workflows continue to slow agents down
• How many tools agents rely on for routine safety, ownership and contact-related tasks
• The connection between data confidence, prospecting and agent productivity
• Why personal safety concerns remain a critical part of the agent experience
• What agents say would increase the value of a consolidated workflow
• How MLSs and associations can use the research to inform future member value strategies

Watch this session to discover practical strategies for reducing app sprawl and helping members work faster, safer and with greater confidence.