A Roadmap for a Successful Customer Contact Strategy

With consumers’ lives and personal contact details often in flux, maintaining healthy customer relationship management (CRM) data is a challenge — resulting in lost revenue, wasted time, customer dissatisfaction and more.

Keeping your CRM data up to date is key to a well-orchestrated, multichannel outbound communications strategy that helps you meet customer service goals and business objectives. Without a map to guide you, your business may lose its way.

This on-demand webinar features TransUnion Customer Contact Intelligence experts and a guest speaker from Forrester answering questions like:

• How often does consumer contact information change?
• What are ways to better ensure high-quality, up-to-date customer contact data?
• How can I best facilitate a successful contact strategy for my business?