In today’s rapidly changing advertising ecosystem, it’s more important than ever to truly understand the impact of your marketing spend by channel. However, with so many opportunities to engage consumers, it can be difficult to quickly adjust your marketing mix to focus on the channels that are having the most success in driving your business objectives. This can be even more challenging across digital and social channels, due to the wide variety of platforms where consumers are spending their time.
Join leaders from TransUnion and Meta to learn how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.
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