How Financial Institutions Can Promote Their Brands and Protect Consumers

According to the Federal Trade Commission (FTC), consumers lost over $10 billion in fraud in 2023. Imposter scams (which grew 71% from 2021–2023) were the number one way consumers were defrauded in 2023 — and the phone channel accounted for the highest per-person losses. That’s because the phone remains an incredibly popular communication channel for consumers who want more personal interactions — and enterprises that rank the phone one of their top strategic tools for improving the customer experience.

Download our on-demand webinar to get insights from TransUnion Head of Product, Call Authentication Henry Hayter, and Research Analyst Georgia Allen and Vice President Telecoms Market Research Sam Barker — both of Juniper Research. They covered timely topics, including: