Transform Marketing Chaos Into Clarity With Connected Identity

Today’s martech landscape is more complex than ever before. According to new research from Forrester, 66% of marketers are currently using 16 or more marketing platforms, but less than half said their stacks are well-integrated.

But while intensifying martech fragmentation is a major challenge for marketers, it’s not an insurmountable one. In our latest on-demand Tech-Talk Webinar with eMarketer — Transform Marketing Chaos Into Clarity With Connected Identity — you’ll hear from marketing industry experts as they explore:

• The current state of the martech ecosystem
• How martech complexity makes it harder to get a robust picture of marketing audiences across touchpoints
• Why successful omnichannel marketing teams are turning to connected identity to connect data across their stacks