Martech Complexity Is Holding Marketers Back

As media consumption patterns change and consumer expectations shift, new marketing platforms are entering the marketplace to accommodate. But more martech doesn’t always mean better marketing. In fact, new research from Forrester shows:

• While 68% of marketing leaders plan to increase investments in martech year over year, less than half said their marketing tech stacks are well integrated
• 70% of marketers struggle to reach their audiences across touchpoints

Without something to fend off fragmentation and resolve data chaos, marketers are much more likely to be data blind than data driven. But there is a solution: According to the same research, marketers to connected identity stood a significantly better chance than their peers of meeting their consumer experience, omnichannel marketing and speed-to-decision goals.  

To learn more about how connected identity is helping marketing teams find clarity in an increasingly chaotic martech ecosystem, download the new whitepaper from Forrester Consulting, commissioned by TransUnion.