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The Total Economic Impact™ of Neustar Unified Analytics

Cost savings and business benefits enabled by Unified Analytics

Without unified marketing measurement, too many brands lack a clear picture of the return on their marketing investment. Often forced to rely on a combination of gut instinct and inadequate performance reports, marketers are left in the dark, unable to uncover which media channels, audiences, and tactics are driving the greatest value.

That's why, in today's fast-paced world where business success is defined by the decisions marketers make about where to invest their media dollars, unified analytics’ impact cannot be overstated.

Get your copy of “The Total Economic Impact™ of Neustar Unified Analytics: Cost Savings and Business Benefits Enabled by Unified Analytics,” a Forrester Consulting Total Economic Impact study commissioned by TransUnion, for insights about how clients at brands like yours leverage unified analytics to:

  • Increase their return on advertising investments due to better targeting
  • Gain incremental revenue as a result of getting a robust, holistic marketing picture – online and offline, with real-time, user-level and market-level channel data, and including TV and walled gardens – to make savvier investment decisions
  • Reach more customers without increasing marketing budgets

About “The Total Economic Impact™ of Neustar Unified Analytics” study

As part of this study, Forrester Consulting identified powerful, bottom-line benefits that clearly illustrate unified analytics’ impact:

  • Brands report seeing up to 130% return on advertising spend and a 10x return on the investment in the solution
  • TransUnion customers report a 30% increase in incremental sales

Get your copy of “The Total Economic Impact of Neustar Unified Analytics: Cost Savings and Business Benefits Enabled by Unified Analytics” today to find out exactly how brands were able to see these significant bottom-line benefits with TransUnion Unified Analytics.

Note: TransUnion reviewed and provided feedback to Forrester Consulting based on this study, but Forrester maintains all editorial control over this study and its findings.

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