TruValidate Digital Insights
Mitigate fraud risk and improve CX associated with anonymous digital interactions.
How do you best support growth, reduce risk and provide friction-right digital experiences? And are your detection tools causing more harm than good?
Sophisticated fraudsters are exploiting gaps in fraud detection systems — generating significant losses for organizations like yours. In fact, US fraud leaders said their organizations lost on average 9.8% of equivalent revenue due to fraud, representing USD$114 billion of losses in the past year.
Your existing fraud detection tools are often siloed and may rely on insufficient risk signal — increasing the likelihood of false positives. How do you overcome this complexity and say yes to more good customers? TruValidate™ Digital Insights solutions offer a holistic approach to evaluating digital risk. With stronger, more diverse signals to assess risk earlier in the transaction journey, Digital Insights streamlines fraud detection and enables safer, smoother experiences for trusted customers.
How improving digital risk decisions benefits your organization
Rethink your approach to stopping account creation, account takeover and first-party fraud
Solutions for detecting digital risk and preventing fraud
- Device Risk
- IP Intelligence
- Email and Phone Verification
- Device-Based Authentication
Reduce the risk from anonymous transactions and mitigate fraud without impacting customer experiences. Device Risk determines the reputation of a device by leveraging device history and confirmed fraud reports from our extensive global network of fraud analysts — in real time.
Device Risk better protects any customer touchpoint where fraud risk is a concern, including account creation, application, login, change of details, payment and check out. Advanced detection and prevention capabilities include:
- Extensive device fingerprinting technology
- Sophisticated global device intelligence consortium
- Actionable device-to-account linkages
- Powerful, predictive machine learning (ML) models
Improve geographic compliance and fraud mitigation by clearly understanding the origin and legitimacy of web traffic. TruValidate IP Intelligence helps you make better decisions about with whom to interact or block using robust IP geolocation, ownership and routing data.
Confidently deliver digital media to authorized users, block access to a site or content, or tag an IP address with a history of fraud or risk. Gain insight into whether web traffic is legitimate and within the necessary geographic region via:
- IP decisioning data on nearly all IPv4 and IPv6 addresses worldwide
- Proprietary global data collection and processing
- Proxy detection to identify the presence and type of anonymizer
Identify risky emails and phone numbers. TruValidate Email and Phone Verification helps refine your ability to recognize potential fraud while expediting transactions and the acquisition of valuable new customers.
Assess email addresses and phone numbers to detect fraud at critical transaction points. Email and Phone Verification evaluates consumer-submitted credentials through:
- Email validity and longevity on our network
- Email usage, including velocity and popularity on sites it visits
- Email address normalization to detect email tumbling
- Phone number attributes, such as phone type, telecom carrier, SMS capability and potential fraud
- Phone number history (and if it was recently ported)
Easily authenticate trusted users. TruValidate Device-Based Authentication leverages a consumer’s device to gain a strong, transparent, risk-aware layer of authentication that won’t slow down trusted customers.
Improve authentication at account creation, login and new device registration. Device-Based Authentication delivers valuable insights that allow you to assess risk factors indicative of ATO attacks while providing friction-right customer experiences. With it, you can:
- Affirm user identity by matching device fingerprints against good devices associated with the user’s account
- Account for expected device updates to minimize false authentication denials and create acceptable risk boundaries
- Use proxy piercing to detect proxy servers while leveraging advanced techniques to unmask TOR networks, mobile VMs, emulators and other anonymizing activity
- Enable a user’s device as the primary, first factor of authentication
- Case Study #1
- Case Study #2
- Case Study #3
HOW IT WORKS
Mitigate risk earlier in customer lifecycle
TruValidate™ Digital Insights combine diverse risk signals, including device reputation intelligence, device-to-account linkages and authoritative IP decisioning data.
- Determine legitimacy of web traffic
- Assess risk via advanced device intelligence
- Detect virtual environments and bots
- Analyze complex patterns with machine learning
Protect your business with Digital Insights solutions from TransUnion
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