Newzip Leverages Trusted Call Solutions to Streamline Homebuying and Increase Savings 

Newzip introduced a real estate-as-a-service platform in all 50 states and Washington, D.C. that enables mortgage lenders to connect with top real estate professionals and vendors nationwide.
 

The platform helps ensure transparency and fosters connectivity between consumers and real estate pros. The result is increased conversion rates and improved customer satisfaction and savings. But, as a relatively new brand name, Newzip struggled to reach customers and partners by phone — a significant challenge given the phone channel accounts for over 90% of its initial outreach. 

Being able to reach customers was just part of the problem. Due to fluctuations in interest rates, along with other economic factors, the US mortgage industry has undergone dramatic shifts in the past few years. And, while 80% of homebuyers rely on loan officers and real estate agents, the two experiences operate in silos. To overcome this disconnect, mortgage lenders and real estate agents have had to think outside the box.
 

In fact, according to Real Estate News, “The mortgage industry is on the brink of profound transformation,  driven by technological breakthroughs, societal shifts  and economic pressures.”
 

Newzip’s platform, which leverages predictive analytics and AI, enables lenders to plug directly into their lead funnels via an API. This integration helps its partners keep leads engaged in the funnel, empowering loan officers to be proactive rather than reactive when deals show signs of risk.

In June 2024, Newzip collaborated with TransUnion® to implement Caller Name Optimization (CNO) — a solution that helps reduce spam mistagging and blocking of calls — along with Branded Call Display (BCD). Both are part of the Trusted Call Solutions suite.
 

Branded Call Display enables businesses to add name, logo and reason for the call to mobile displays. This instantly tells customers who’s calling and why — making them more likely to answer. BCD helps enhance engagement, protect brand integrity and reduce call spoofing by authenticating calls. 

The results were almost immediate: Newzip experienced a 25% uptick in answer rates in its core business by reaching out to warm leads. Notably, it also saw a big bump in the ability to contact and build new partnerships and funnels in the colder lead space as well.
 

Finally, with home affordability the lowest it’s been in years, Newzip is delighted to help facilitate close to $3,500 in savings for consumers buying a new home.
 

Newzip hopes to implement additional TransUnion solutions in the future to continue to optimize its outbound communications outreach.