Trusted Call Solutions

To conduct business confidently, consumers and businesses must be certain they can trust the identity of the caller. Branded calling enables businesses to add rich call content like name, logo and reason for the call to the mobile display — so customers recognize who’s calling and answer.

But even that isn’t enough to guarantee a call is truly from who it claims. Secure branded calling combines rich call content with end-to-end call authentication, enabling businesses to reach more customers, enhance their experiences, and reduce call spoofing and fraud.

Call authentication works when originating and terminating service providers verify the caller is authorized to use the telephone number. During the call verification process, if the signature and telephone identity are validated, a visual notification can be displayed to the called party, marking the call as either verified or suspicious.

Robocalls, call spoofing and fraud are at an all-time high, with AI enabling even more sophisticated fraud across channels. Consumers hesitate to answer the phone or texts, fearing scams, leading to missed important, legitimate calls. Businesses also suffer as close to 90% of their calls go unanswered.

Trusted call solutions enable businesses to add rich call content to calls so customers recognize who’s calling and pick up. These calls are also authenticated with STIR/SHAKEN and end-to-end call authentication to help ensure they haven’t been spoofed.

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Restoring trust in the voice channel requires close collaboration across communications service providers (CSPs), branded calling solution providers, mobile carriers, enterprises, equipment manufacturers and industry standards bodies across the globe.

CSPs are responsible for safely carrying traffic across networks globally and protecting consumers with robocall mitigation solutions and analytics. Through our partnership with AT&T, branded calls are carried across the network, along with STIR/SHAKEN authentication information.

TransUnion has over 20 years of experience building strong relationships with over 850 carriers and is trusted by leading brands and enterprises. We play an integral role in defining and deploying industry standards and highly scalable and reliable solutions in market, and are co-authors of STIR — which helps serve as a foundation for branded calling.

A Forrester Consulting study showed 86% of decision-makers said the phone is the most important channel for improving customer service and increasing revenues. With our solutions, customers have reported a lift in answer rates of up to 105% or more by adding context to calls. When answer rates pick up, business picks up.

Consumers want to answer phone calls from trusted vendors — especially for urgent, complex or personal issues. They just want reassurance the call can be trusted — and that’s achieved with rich content and authentication.

With heightened efforts to reduce robocalls and fraud, it’s easy for legitimate calls to be marked as spam or blocked — unless businesses take the right steps to protect their brands with the most accurate Caller ID available.

Caller Name Optimization helps businesses improve customer engagement by verifying and managing outbound numbers through a centralized online portal, reducing mislabeling. Ensuring business numbers are registered and trusted can help decrease call blocking and spam tagging by up to 98%. (Internal TransUnion research.)