Industry

Media

Comprehensive identity and people-based marketing solutions to enable addressable interactions

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Invest in Knowing the Connected Consumer to Better Service the Marketing Ecosystem

Enhance your understanding of users

Attributes and segments to enrich your view on individuals and expand your audience footprint

Resolve and expand user identity

Data and identity linking and matching to help you resolve to a persistent ID

Safeguard against compliance concerns

Rigor around the handling and management of data to mitigate regulatory and reputational risks

Compete in a dynamic ecosystem

Machine learning technology, a flexible audience platform, and expertise to support speed, scale and unique business needs

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Markets We Serve

Ad Tech and Mar Tech Providers

Partnering with DSPs, DMPs, measurement players and companies powering the media ecosystem to solve challenges of data coverage and disparate identity.

Agencies

Providing media agencies and holding companies with identity infrastructure, attributes and audience segments to better service their client base.

Data Partners

Helping data owners expand the scale of first-party data with machine learning technology and an audience platform built for speed, ease and capacity.

Publishers

Creating a more robust understanding of consumers for digital publishers, OOH providers, OTT and linear TV companies.

“We are thrilled to partner with TransUnion and to incorporate their data accuracy into our best-in-class solutions. Through this partnership we will lead the way for the OTT, CTV, Streaming Audio, and In-Game Advertising data-driven future.” -Andre Swanston, CEO and Co-founder, Tru Optik

“LiveRamp is dedicated to driving marketing success by providing our customers with the best third-party audiences available for their needs. TransUnion is a true partner in this mission, leaning in to better enable our teams with a highly responsive and consultative approach, so we can make the most relevant recommendations to customers.” - David DeRobbio, Head of Data Partnerships, LiveRamp

“As one of our Oracle Data Cloud Premier Data Providers, TransUnion has proven time and again they’re committed to a like-minded approach to data-driven marketing excellence and quality. The TransUnion team has been proactive in how we can continue to grow our relationship — whether by expanding our data coverage to include SMB-focused segments or co-building unique solutions to bring to market to better serve verticals like mortgage and auto.” – Veronica Ahern, Senior Director, Strategic Accounts, Oracle Data Cloud

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