Invest in Knowing the Connected Consumer to Better Service the Marketing Ecosystem
Attributes and segments to enrich your view on individuals and expand your audience footprint
Data and identity linking and matching to help you resolve to a persistent ID
Rigor around the handling and management of data to mitigate regulatory and reputational risks
Machine learning technology, a flexible audience platform, and expertise to support speed, scale and unique business needs
Partnering with DSPs, DMPs, measurement players and companies powering the media ecosystem to solve challenges of data coverage and disparate identity.
Providing media agencies and holding companies with identity infrastructure, attributes and audience segments to better service their client base.
Helping data owners expand the scale of first-party data with machine learning technology and an audience platform built for speed, ease and capacity.
Creating a more robust understanding of consumers for digital publishers, OOH providers, OTT and linear TV companies.
“We are thrilled to partner with TransUnion and to incorporate their data accuracy into our best-in-class solutions. Through this partnership we will lead the way for the OTT and CTV data-driven future.” -Andre Swanston, CEO and Co-founder, Tru Optik
“LiveRamp is dedicated to driving marketing success by providing our customers with the best third-party audiences available for their needs. Through this partnership, we will lead the way for the OTT, CTV, Streaming Audio and In-Game Advertising data-driven future.” - David DeRobbio, Head of Data Partnerships, LiveRamp
“As one of our Oracle Data Cloud Premier Data Providers, TransUnion has proven time and again they’re committed to a like-minded approach to data-driven marketing excellence and quality. The TransUnion team has been proactive in how we can continue to grow our relationship — whether by expanding our data coverage to include SMB-focused segments or co-building unique solutions to bring to market to better serve verticals like mortgage and auto.” – Veronica Ahern, Senior Director, Strategic Accounts, Oracle Data Cloud
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