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Media and Entertainment

Comprehensive identity and people-based marketing solutions to enable better targeted advertising across direct, digital and streaming.

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Our Marketing Solutions Help Brands Reach Connected Consumers and Homes

Enhance your understanding of users

Attributes and segments expand what you know about individuals and align people-based audiences to campaign goals

Resolve and expand user identity

Our cross-validated view of identity helps resolve to a persistent ID for better match rates and audience precision

Improve streaming media ad returns

The TruAudience® Data Marketplace (formerly Tru Optik), is an end-to-end solution for high-fidelity audiences and targeted streaming campaigns

Rapid audience expansion and actuation

A platform capable of ingesting, matching and modeling data in near real time to support unique business needs

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Markets We Serve

Ad Tech and Martech Providers

Partnering with DSPs, SSPs, DMPs and companies powering the media ecosystem to solve challenges of data coverage, disparate identity, and digital and streaming activation.

Brands and Agencies

Providing identity infrastructure, attributes and audience segments to help improve advertising and campaign returns.

Data Partners

Our audience platform and machine learning technology enables data and audience taxonomy creation with speed and ease.

Streaming and Digital Publishers

Increase yields and improve data monetization opportunities with a more robust understanding of connected consumers and households.

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Media and Entertainment

Our Marketing Solutions Help Brands Reach Connected Consumers and Homes

Enhance your understanding of users

Resolve and expand user identity

Improve streaming media ad returns

Rapid audience expansion and actuation

Markets We Serve

Ad Tech and Martech Providers

Brands and Agencies

Data Partners

Streaming and Digital Publishers

Related Insights

Navigating Today’s Media Environment with the Right Audience Data

Four Characteristics of Identity for Streaming Media

The Advertising Ecosystem Answers the Call for Data Collaboration

Media Vertical Spotlight: Q & A with Kaitie Coghlan

Streaming Media and Cord Cutting Trends Creating New Dynamics in the TV Ecosystem

No Place Like Home: Re-defining the Value of the Household

Three Core Tenets for Identity in a People-Based Marketing World

What Marketers Need to Know About Their Search for Identity

Digital Acceleration Brings Cookieless Future Into Focus

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