Households with Children: The New Power Users of Gig Services

The gig economy is booming — and households with children are leading the charge. According to TransUnion’s 2025 Gig Economy Consumer Report, these families are five times more likely to spend over $500 a month on gig services compared to those without kids. From food delivery to digital freelancing, they’re not just participating — they’re supercharging usage.

This infographic dives into why households with children are emerging as high-value consumers, how their preferences shape platform choice, and what marketers can do to reach them effectively. Discover key insights into their behaviors, spending patterns, and the channels where they’re most engaged — and explore marketing strategies that can help turn them into loyal users.