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TruValidate

Secure Trust Throughout the Customer Lifecycle

Gain a unified view of fraud and identity risk across online, offline and call center channels. TruValidate™ solutions orchestrate identity, device and behavioral insights to help organizations secure trust across channels and deliver seamless experiences for consumers.

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Orchestrate identity, behavior and risk insights

Fraud insights you can use

TransUnion 2024 State Omnichannel Fraud Report

Growing fraud risk from identity exposures and scams demand more effective fraud prevention strategies that build consumer trust by demonstrating safety in omnichannel customer experiences.

Distinguish safe from risky interactions

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Increase customer conversions

Improve return on customer acquisition programs, reduce abandonment and grow revenue.

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Reduce fraud losses

Secure trust throughout the consumer lifecycle, minimizing operational costs, false positives and manual reviews.

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Enhance customer experiences

Increase consumer satisfaction and loyalty by delivering fast, easy and safe experiences.

HOW IT WORKS

Secure trust across channels

TruValidate™ orchestrates proprietary identity, device and behavior data to facilitate trust between organizations and consumers.

  • Verify consumer identities with robust data
  • Assess risk via advanced device intelligence
  • Uncover and track hidden fraud patterns
  • Provide secure, seamless customer experiences

TruValidate solution categories

Verify consumer identity

Expose fraud risks by verifying consumer identities against robust, global datasets.

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woman using mobile phone in cafe

Assess risk of anonymous users

Improve customer conversion and understand the risk of fraud in anonymous digital interactions.

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online shopping on phone
online shopping on phone

Validate consumers with ease

Provide secure, seamless experiences across call center and digital channels.

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man working on laptop in cafe

Detect potential fraud

Target unique or industry-specific fraud through custom, purpose-built models.

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woman shopping online

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