TruValidate Digital Insights

Distinguish legitimate digital interactions from risky ones to reduce fraud risk, false positives and manual reviews.

Determine the risk of anonymous users in real time without requiring personally identifiable information (PII)

Deter fraud, not good customers

Quickly root out fraudsters based on device recognition, context and behavior.

Build trusted connections

Deliver the seamless experiences consumers increasingly expect — even in anonymous interactions.

Minimize false positives

Improve consumer experiences by understanding the link between identity and device.

Digital Insights products

Improve customer conversion and understand the risk of fraud in anonymous digital interactions.

20%

TruValidate™ Device Risk users reduce digital identity fraud by 20% on average.¹

1,000s

Thousands of device attribute permutations help identify devices while minimizing false positives.¹

10B

Our device intelligence network recognizes 10 billion unique devices.¹

¹Source: 2021 TransUnion analysis

“Thanks to our higher risk tolerance level, our customers have an easier shopping experience.”

- Barry Goldstein, Fraud Manager, B&H Photo

“TransUnion’s device intelligence gives us a remarkable opportunity to discuss fraud rings while honoring compliance regulations.”

- Stephanie Driscoll, Fraud Operations Manager, AA Insurance

Identity Insights
Omnichannel Authentication
Fraud Analytics

Verify consumer identity

Expose fraud risks by verifying consumer identities against robust, global datasets.

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Validate consumers with ease

Provide secure, seamless experiences across call center and digital channels.

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Detect potential fraud

Target unique or industry-specific fraud through custom, purpose-built models.

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HOW IT WORKS

Mitigate risk earlier in customer lifecycle

TruValidate™ Digital Insights combine diverse risk signals, including device reputation intelligence, device-to-account linkages and authoritative IP decisioning data.

Determine legitimacy of web traffic
Assess risk via advanced device intelligence
Detect virtual environments and bots
Analyze complex patterns with machine learning

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TruValidate Digital Insights

Determine the risk of anonymous users in real time without requiring personally identifiable information (PII)

Deter fraud, not good customers

Build trusted connections

Minimize false positives

Digital Insights products

TruValidate Device Risk

TruValidate IP Intelligence

“Thanks to our higher risk tolerance level, our customers have an easier shopping experience.”

“TransUnion’s device intelligence gives us a remarkable opportunity to discuss fraud rings while honoring compliance regulations.”

See other TruValidate solutions

Verify consumer identity

Validate consumers with ease

Detect potential fraud

Mitigate risk earlier in customer lifecycle

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Secure trust across channels with TruValidate Digital Insights

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