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Address Behavior Intelligence

Move beyond static address data with dynamic intelligence that helps you understand where customers are most likely to currently reside.

Address Behavior Hero
identity proof

Static address data becomes outdated quickly. Dynamic address intelligence helps organizations maintain more accurate customer location insights.

Exact Address
 Row of houses
 Roof top of a house

Product Capabilities

Dynamic residency signal analysis

Evaluate digital activity signals like internet connectivity, device presence and long-term activity patterns at the address.

Most likely current address identification

Analyze consumer-to-address associations across multiple signals to determine the address most strongly linked to the intended consumer today.

Address activity and occupancy indicators

Distinguish between an address that’s merely valid and one that shows signs of being active, occupied and digitally connected.

Contactability prioritization

Rank address options by likelihood of successful contact, helping improve outreach efficiency and reduce wasted mail.

Nearly 12% of Americans moved in the past year, representing roughly 40 million address changes¹

Customer records can become invalid quickly. Address Behavior Intelligence helps identify the most likely current address
so you can reach the intended person with greater confidence.

Reduce mail-related waste and improve contactability rates with Address Behavior Intelligence