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TruIQ Decision Management

Enhance business decisions throughout the customer lifecycle using TransUnion's world-class data, analytics and consulting.

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Create and automate credit risk decision strategies to drive better business outcomes

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Product Capabilities

Real-time, credit-informed marketing

Instantly deliver personalized prescreen and prequalification offers built on workflows using TransUnion scores, attributes and decisioning best practices.

Custom decisioning strategy development

Leverage our TruIQTM Advanced Analytics Consulting services for custom strategy guidance or creation to drive optimal business outcomes.

Self-service decisioning via partners

Easily access pre-integrated TransUnion data and third-party data, build customizable workflows, and make strategy updates on demand with our leading decision management platform partners.


A large regional credit union's in-house model for scoring consumer applications was complex and not easily configurable, necessitating changes to better respond to market conditions.

Their goal was to simultaneously increase both their auto-decision and auto-approval rates to streamline the process, improve member experience, and optimize personnel bandwidth while generating cost and time savings.

Together, TransUnion and GDS Link increased automated consumer approvals and total bookings, while reducing manual review hours needed.

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Learn more about TruIQ Decision Management