California DROP Requests

Learn more about your options for making deletion requests if you’re a California resident.

What is the California Delete Act and DROP?

Some states are implementing processes for consumers to make online requests for the deletion of their personal information.

What is a DROP request?

A DROP request lets you request the deletion of your data from multiple data brokers through one platform. It also lets you opt out of having data brokers sell your personal information. It’s free to make a request.

To submit a DROP request, you need to first verify that you’re a California resident. Then, you can create a profile in DROP.

You can learn more on privacy.ca.gov/drop.

Other privacy actions you can take

If you’re not a California resident, you can’t use DROP, but you can exercise your consumer privacy rights with TransUnion. 

Visit our US State Privacy Rights page to learn more about your privacy rights, including but not limited to:

  • Opting out or limiting the use of your data
  • Deleting data
  • Getting a copy of your data
  • Correcting your data

You have questions, we have answers.

Browse our top FAQs below.

The California Delete Act expands privacy rights for California residents, allowing them to delete personal information from data brokers.

DROP – the Delete Request and Opt-out Platform – is a single platform that lets consumers request the deletion of their data from data brokers.

While California residents can submit requests through DROP, TransUnion will help facilitate a DROP request after it’s submitted. TransUnion is implementing an enterprise-wide integration with the DROP platform across its registered data broker entities to retrieve and fulfill eligible deletion requests submitted through DROP in accordance with applicable law.

If you're not a California resident, you can submit a request through TransUnion that personal information maintained by TransUnion be deleted.

If you’re a California resident, you can submit through DROP or TransUnion. Once you submit a deletion request through DROP, it is made available to all registered data brokers, including TransUnion. You do not need to contact us separately.

If you’re not a California resident, you can submit a deletion request through TransUnion. You can learn more on our US State Privacy Rights page.

A data broker is a business that collects and sells personal information. Buyers of information from data brokers can include advertisers, marketers, political campaigns, retail companies and more.

You can learn more about data brokers and DROP on https://privacy.ca.gov/drop/personal-information-and-data-brokers

You can check the status of a request via the DROP platform. You can learn more about the different status updates you may see on privacy.ca.gov/drop/how-drop-works