Customer acquisition today requires marketing strategies grounded in data, which ultimately allows you to balance precision with scale. For marketers in regulated industries — such as banking, FinTech, lending, mortgage, insurance, insurtech, telecommunication and more — data-driven also means considering marketing data and credit-informed data to develop strategies based on your organizational goals.
Watch this short video to explore data-driven marketing strategies that allow you to balance risk and reach — and get ready to transform your approach to full funnel marketing.
About TruAudience® Credit-Informed Marketing Solutions
Optimize your credit marketing strategies — and drive ROI — with solutions that help improve targeting, addressability and engagement in any channel. Visit Transunion.com/CreditInformedMarketing to learn more about TransUnion TruAudience Credit-Informed Marketing Solutions today.