Advanced Acquisition
Now you can build, test and launch personalized prescreen campaigns in days
Win more customers with greater speed, precision and control
No more waiting weeks or months to access credit file data, deploy models, build audiences, and deliver offers
Quickly design, test and deploy models
Use your existing prescreen criteria to create audiences, or develop and test new models using TransUnion’s proprietary data, open-source analytics tools and languages, and ready-to-use code recipes
Easily create audiences using business rules and no-code tools
Build prescreen decision flows with drag-and-drop features to segment your credit-eligible audience. Then, test your flows to review population counts before finalizing offers
Personalize creative elements and launch campaigns across channels
Tailor messaging with rich marketing data and activate your campaigns across direct mail, email or in real time through authenticated digital channels
HOW IT WORKS
Advanced Acquisition
Advanced Acquisition integrates four powerful products to enhance and expedite your prescreen campaigns — while providing the flexibility to pick the capabilities best suited to your unique needs.
- Optimize cost-per-acquisition and conversions
- Improve process efficiency across teams
- Reduce time from data access to offer activation
Additional features and functionality
Powered by OneTru
Advanced Acquisition is built atop OneTru, TransUnion’s solution enablement platform providing a unified cloud-native experience using the same identity data, data infrastructure, and user interface.
Information for Good®.
Connect with us
