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TruAudience Analytics Solutions

Continuously measure and improve your marketing and media returns on investment.

with Neustar®

identity proof

Optimize your end-to-end marketing investment and advertising strategy

Minimize media waste

Pinpoint the impact of your marketing investments across channels and campaigns.

Optimize the customer experience

Identify how consumer touchpoints across paid, owned and earned media are impacting conversion.

Reach the right audience

Optimize audience targeting by identifying incremental consumer segments more likely to respond to advertising.

TruAudience™ Analytics Solutions

Connect market and consumer-level analytics to know how to invest your marketing dollars and improve marketing ROI.

Marketing Mix Modeling (MMM)

Gain insight across marketing channels based on sales, ROI and brand health performance.

Marketing Attribution

Analyze and optimize marketing tactics across the customer journey.

Optimizer

Access real-time analytics across the marketing mix in one SaaS platform.

130%

Deliver a 130% increase in return on ad spend¹

10x

10X return on your investment in our solution¹

30%+

Increase incremental revenue by 30% or more¹

¹A Forrester Total Economic Impact™ Study, The Total Economic Impact of Neustar Unified Analytics

“Our online budget has been reduced, but we’re getting more out of it now than we ever had.”

- Marketing Effectiveness Manager, Multinational Automaker

Maximize Your Investment

“We are seeing much higher conversion, less waste and…a great improvement in ROI.”

AVP of Consumer Insights, Telecom Company

Improve Conversion

“We rely on [TransUnion] to deeply understand the impact of our marketing…enabling us to make more informed and mature decisions.”

- UK Marketing Director, Retail

“Once we started using [TruAudience], we saw immediately that we hit the same customers 200 to 300 times in a 10-day period. We shifted our dollars around, saved a lot of money… performance went up, and we got a lot of credibility as a team.”

- Marketing Effectiveness Manager, Multinational Automaker

TruAudience Marketing Solutions

Identity
Audiences
Activation
Data Collaboration
Credit Marketing

Clean and enrich your data

Improve and augment your customer and prospect data.

Build high value audiences

Create and segment high quality customer and prospect audiences.

Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

Related Insights

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REPORT

Customers Report a 30% Increase in Incremental Sales: A Forrester Total Economic Impact™ Study, The Total Economic Impact of Neustar Unified Analytics

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EBOOK

The Future of Measurement: Improving Outcomes with Unified Analytics

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WHITEPAPER

The State of MTA: Unbiased Research from the MMA

Transform your approach to marketing analytics and attribution