Include more than 60 million traditionally unscorable consumers or others who are lower risk in your marketing campaigns when you have clearer insights into consumer behavior
Get deeper insights into financial behaviors so you can make more competitive, risk-appropriate offers, improve decisions about consumer near score cutoffs and achieve competitive differentiation
Improve the performance of your portfolio by approving good risks you would have declined in the past and swapping out higher risks you would have approved
Identify the right consumers to target for prescreen programs. By using CreditVision Link, lenders can better target consumers for marketing, give more accurate offers, and better predict risk
In a highly competitive market, lenders are looking for ways to approve more customers at better rates to win their business. Lenders have to know more about the consumer to offer them a competitive rate. With trended credit data, lenders can see where a consumer has come from, where they are today, and where they are likely to go in the future.
Traditional credit scoring models manage risk assessment based on consumer debt at a single point in time. However, the growing use of trended and alternative data captures a wider range of positive payment behaviors, empowering lenders to make more informed decisions, while increasing financial inclusion to a wider population of consumers.
By combining trended credit insights with details about a consumer’s assets, other liabilities, cash flow, and more, lenders can make better decisions about which applicants to approve—and at what rate.
Lenders use trended and alternative credit data gain insights into consumers’ behavior over time and make better decisions. Over the past few years, we’ve seen tremendous growth in the use of alternative data.
The powerful combination of alternative and trended credit data provides more depth and breadth of information outside of traditional credit bureau data. With this hybrid approach our customers can more precisely score potential customers across all credit risk tiers with greater insight. A credit score that combines both trended credit bureau data and alternative data sources ultimately leads to better outcomes for customers and consumers alike.
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