Optimize your resources by focusing on mortgage lead generation that is driven by intelligent, customer specific, credit-based solutions
As a lender, you want to capitalize on as many mortgage loan leads and mortgage refinance leads as possible. It’s to your advantage to be able to identify, target and engage consumers who might be shopping for a new mortgage loan in the near future or are currently shopping for one—and it’s critical to do so in the earliest phases of the decision cycle.
TransUnion’s acquisition tools help you establish which mortgage leads are eligible based on your credit criteria so you don’t waste time pursuing consumers that won’t be approved or are not in your geographic footprint. Advanced analytics determine which of those mortgage prospects are expected to be shopping for a mortgage in the near future, or, even more timely, which consumers are currently shopping for a mortgage. With these insights generated through TransUnion solutions, you can create a targeted prescreen audience of the most desirable mortgage leads —eligible consumers who have the highest likelihood of booking a mortgage with you.
Mortgage leads and prospects
This analytics-driven approach to identifying and engaging mortgage leads can lower your time spent on consumers that are less likely to act and increase your success rate of converting interested consumers into customers.
Triggers for mortgage leads
Mortgage inquiry triggers for acquisition: Using our mortgage inquiry triggers solution, you can monitor a defined population of consumers and receive automatic, daily alerts on those who have a new mortgage inquiry and meet your credit quality requirements. The ability to reach out to these these mortgage loan leads right when they are shopping and ready to act can be the difference between converting and losing a mortgage prospect.
Mortgage inquiry triggers for retention: Mortgage inquiry triggers can also be used in your retention efforts to help identify existing borrowers who are shopping for a mortgage with a competitor. The ability to contact these mortgage leads while they are shopping for a new loan can enable you to intervene and retain a valuable customer.
Prescreens for mortgage leads
You can support your acquisition strategies by utilizing prescreen campaigns for mortgage lead generation that target consumers meeting your credit eligibility criteria, within your footprint, who are likely to soon shop for a mortgage. TransUnion credit data and propensity models give you the power to find the right leads and prospects before the competition does.
TransUnion prescreen solutions enable you to add consumer-level precision to marketing efforts. Instead of broad, generic targeting such as ZIP-code level, use credit-based prescreen and propensity models to target individuals. Bringing more precision to your marketing efforts can lead to a higher conversion rate by finding your most valuable leads while reducing the time and resources spent on low quality mortgage or refinance leads.
Determine eligible consumers so you can allocate resources to generate the highest ROI
Monitor accounts daily
Set appropriate risk parameters
Customize your program setup based on your strategies