Stories of Good: Enabling Trust for Consumers Impacted by Fraud

As a global information and insights company, TransUnion makes trust possible in global commerce so consumers and organizations can transact with confidence and achieve great things. We call this Information for Good^® — it’s our purpose and what drives us every day.

A major concern impacting consumer trust is cyber threats like identity theft. According to recent TransUnion research, in Q4 2024, more than a third (35%) of Americans said they were notified details about their identities and/or online accounts had been stolen in a data breach — up from 28% from the previous year. At the same time, nearly half (48%) said they’re unaware of what actions to take when their data is exposed — and were overwhelmed about where to start.

With online threats growing in both prevalence and sophistication, it’s clear that no individual or organization is immune. The key is to put the tools in place that allow trust to thrive in the marketplace, even after a breach. To help, TransUnion supports consumers impacted by fraud and identity theft through a commercial identity theft prevention subscription. We provide personalized recommendations based on a consumer’s data exposure history — guiding them on how to prevent identity theft and fraud from occurring in the future. Our tool taps into the only database with every publicly reported US breach with multiple patent claims representing the combination of data entered by the Identity Theft Resource Center (ITRC), making it eight times as powerful than typical dark web databases. We then transform ITRC’s data with our protected algorithms, allowing us to provide consumers with the industry’s only personalized risk assessment and actions.

If you think you’re a victim of identity theft, we’re here to help. Consider reviewing the fraud victim resources on our website. We also promote education about topics like preventing identity theft and reporting fraud on your credit report, and we have free tools like credit freeze and fraud alert available to consumers.

Interested in learning more? Hear how our associates are helping consumers by watching this video.