Gambling

Drive more effective and responsible player acquisition programs at scale. Digital marketing drives value through:

• Richer player profiles
• Smarter lookalike models
• Audience activation across digital and offline channels

Verify the authenticity of player provided information against rich datasets, including credit, public and device data. Identity proofing delivers ROI through:

• Increased acceptance rates
• Reduced abandonment and manual document review
• Streamlined KYC verification

Deploy AI, machine learning and device data to identify fraud at all risk points throughout the player journey. Fraud analytics empowers you to:

• Stop bonus abuse and other sophisticated fraud
• Protect your players from account takeover
• Fulfill self-exclusion obligations

Offer the best player experience with an authentication framework that matches process with risk. Risk-based authentication helps your business:

• Protect player accounts, payments and transactions
• Streamline the player journey with friction-right login
• Improve safety and protect profits

Leverage and integrate rich data assets to support and enhance your Responsible Gaming goals. Custom modeling helps your business enhance:

• Responsible Gaming strategies
• Actionable insights
• Smarter and fairer decision making