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TruAudience Audience Solutions

Create high-performing audiences leveraging robust and actionable identity data.

with Neustar®

identity proof

Increase your marketing impact by using enriched data to target relevant customers and prospect

Identify your best customers and prospects

Use advanced segmentation to understand the characteristics of high-potential customers.

Reach custom audiences across media

Drive greater engagement and conversion rates by building influenceable audience targets.

Personalize customer experiences across channels

Tailor your message to the customer by tying creative content to audiences.

TruAudience™ Audience Solutions

Drive new sales, strengthen retention and create upsell opportunities through a comprehensive understanding of your customer and targeted audiences.

Audience Segmentation

Employ advanced segmentation to understand your best customers and find similar prospects.

Audience Creation

Create custom, high-performing audiences with easy audience-building and syndication tools.

Audience Modeling

Build lookalike prospect audiences with the same attributes as your top-performing customers.

172

Over one hundred and seventy predictive segments across demographic, behavioral, property, financial and geographic data.

15k

Fifteen-thousand attributes for segmenting and targeting individuals and households.

20k

Twenty-thousand off-the-shelf audiences not reliant on cookies and MAIDs across demos, geos, purchase, lifestyle, financial and media.

“Using TransUnion data to shape our marketing message and customer experience really has helped us identify our customers”

- Dan Williams, CRO, Three Day Blinds

“We achieved a 282% increase in conversions by reallocating spend to higher performing audiences.”

- CMO, Financial Services

“TransUnion’s approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

- Director of Digital Marketing, Global Telecommunications Brand

“What’s very helpful is the segmentation piece of the TruAudience approach. We are seeing much higher conversion and less waste.”

AVP of Consumer Insights, Wireless Services, Global Telecommunications Brand

“TruAudience offers our brand clients the ability to build their data strategy on an ownable and authorative identity.”

- Joe Raaen, Head of Strategic Partnerships at Annalect

TruAudience Marketing Solutions

Identity
Activation
Analytics
Data Collaboration
Credit Marketing

Clean and enrich your data

Improve and augment your customer and prospect data.

Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

product

product

Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

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Transform your approach to audience creation and targeting