Skip to main content

Audience Solutions

Enhance your impact with the ideal marketing audiences for any campaign or use case.

identity proof

Build and activate high-performing audiences powered by robust and durable marketing data.

Find your best customers

Build, model and activate audiences in a single modular platform, boosting your marketing efficiency and accelerating time to market.

Reach across the connected media ecosystem

Augment your own data with an extensive catalog of trusted third-party data assets to connected consumers across the web, social media, streaming platforms and more.

Navigate today's compliance landscape with confidence

Work with trusted data providers that have been vetted for adherence to privacy standards.

Connect where it counts

More quickly and securely distribute your segmented audiences to a wide array of the industry’s leading activation endpoints.

TruAudience™ Audience Solutions

Build and activate high-value audiences across marketing touchpoints.

Audience Building

Create audiences using your first-party data, third-party audiences, and/or TransUnion’s marketing attributes.

Audience Activation

Make the most of your first party data assets with advanced identity resolution and audience building capabilities, alongside a broad distribution network.

Audience Modeling

Make the most of your first party data assets with advanced identity resolution and audience building capabilities, alongside a broad distribution network.

TruAudience AdAdvisor

Deliver quality marketing at scale with off-the-shelf audiences that leverage the strength of TransUnion’s identity assets.

TruAudience Data Marketplace

Access audiences from trusted third-party data providers to reach your ideal customers across all verticals.

24 hours

TransUnion activates 95%+ of all audiences in less than a day.

130K

Search, buy, and activate more than 130K off-the-shelf audiences to reach consumers across media types.

TruAudience Marketing Solutions

Marketing Identity
Marketing Analytics
Credit-Informed Marketing
Consumer & Marketing Insights

Clean and enrich your data

Improve and augment your customer and prospect data.

Measure & Optimize ROI

Continuously measure & improve marketing & media returns on investment.

product

product

Acquire more customers

Improve campaign performance with credit-informed data targeting solutions.

Understand customers and prospects

Gain insight into your target audience and inform marketing campaign strategies.

Related Insights

movable middles teaser

WHITEPAPER

Debunking the Short and Long-Term Myth of Marketing

Report thumbnail

WEBINAR

Do More With Data: A Needs-Based Approach to Advanced Audience Strategies

Report thumbnail

EBOOK

Find Your Best Customers with TruAudience AdAdvisor

Transform Your Approach to Audience Creation and Targeting