TruAudience Audience Solutions

Maximize your marketing impact with the ideal audience for any campaign or use case.

Build and activate high-performing audiences powered by robust and durable identity data.

Find your best customers

Build, model and activate audiences in a single modular platform, boosting your marketing efficiency and accelerating time to market.

Reach across the connected media ecosystem

Augment your own data with an extensive catalog of trusted third-party data assets to reach connected consumers across the web, social media, streaming platforms and more.

Navigate today's compliance landscape with confidence

Work with data providers that have been meticulously vetted to ensure compliance with industry consumer privacy standards.

TruAudience™ Audience Solutions

Build and activate high-value audiences across marketing touchpoints.

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Audience Building

Create audiences using your first-party data, third-party data, or TransUnion’s proprietary marketing attributes.

Audience Activation

Activate your audiences across TransUnion’s comprehensive array of omnichannel partners and integrations.

Audience Modeling

Leverage advanced lookalike capabilities to reach audiences who look like your highest-value customers.

24 Hours

TransUnion activates 95%+ of all audiences in less than a day.

130k

Access more than 130K off-the-shelf audiences and reach your customers across all forms of media, from the open web to streaming video and audio

“Using TransUnion data to shape our marketing message and customer experience really has helped us identify our customers”

- Dan Williams, CRO, Three Day Blinds

“We achieved a 282% increase in conversions by reallocating spend to higher performing audiences.”

- CMO, Financial Services

“TransUnion’s approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

- Director of Digital Marketing, Global Telecommunications Brand

“What’s very helpful is the segmentation piece of the TruAudience approach. We are seeing much higher conversion and less waste.”

AVP of Consumer Insights, Wireless Services, Global Telecommunications Brand

“TruAudience offers our brand clients the ability to build their data strategy on an ownable and authorative identity.”

- Joe Raaen, Head of Strategic Partnerships at Annalect

TruAudience Marketing Solutions

Identity
Activation
Analytics
Data Collaboration
Credit Marketing

Clean and enrich your data

Improve and augment your customer and prospect data.

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Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

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Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

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Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

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Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

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Related Insights

WHITEPAPER

Debunking the Short and Long-Term Myth of Marketing

Learn More

WEBINAR

Do More With Data: A Needs-Based Approach to Advanced Audience Strategies

Learn More

EBOOK

Find Your Best Customers with TruAudience AdAdvisor

Learn More

Transform your approach to audience creation and targeting

Learn How

TruAudience Audience Solutions

Build and activate high-performing audiences powered by robust and durable identity data.

Find your best customers

Reach across the connected media ecosystem

Navigate today's compliance landscape with confidence

TruAudience™ Audience Solutions

Audience Building

Audience Activation

Audience Modeling

“Using TransUnion data to shape our marketing message and customer experience really has helped us identify our customers”

“We achieved a 282% increase in conversions by reallocating spend to higher performing audiences.”

“TransUnion’s approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

“What’s very helpful is the segmentation piece of the TruAudience approach. We are seeing much higher conversion and less waste.”

“TruAudience offers our brand clients the ability to build their data strategy on an ownable and authorative identity.”

TruAudience Marketing Solutions

Clean and enrich your data

Activate omnichannel campaigns

Measure and optimize ROI

Enhance data privacy and collaboration

Acquire more customers

Related Insights

WHITEPAPER

WEBINAR

EBOOK

Transform your approach to audience creation and targeting

Solutions

Industries

Business Needs

Company

Support

Solutions

Industries

Business Needs

Company

Support