Government agency administrators and managers often struggle to get those eligible to take advantage of assistance programs. This is especially true for minority, low-income and older Americans who traditionally have low participation rates.
Our new quick guide outlines how agency and program administrators can take a fresh look at understanding who hasn’t traditionally participated and how to engage them more effectively using online channels and communications.
It explores:
- Government program utilization and the goals for greater equity and inclusion
- Program eligibility through the lens of credit utilization
- Modern approaches to engaging program-eligible constituents online
- Protecting programs with friction-right online customer experiences
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