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Identity Graph Products

Improve your identity footprint with solutions to power people-based marketing

Identity Playbook

Discover the five people-based trends shaping the future of the identity ecosystem and enabling privacy-safe, omnichannel and addressable advertising.

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Greater Identity Depth and Coverage

An identity graph covering 96% of US adults to confidently power omnichannel marketing decisions across display, social, mobile, advanced TV and more

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Individual and Household-Level Views

Reach all addressable environments, including the connected home, with insight into individuals and households

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Offline Source of Truth


Understand consumers over time and resolve identities based on validated, offline data

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Matching Methodologies and Infrastructure

An established framework to validate and reconcile disparate data sources across devices and touchpoints through multi-key matching

Developing the Full Picture of Consumers through Identity Resolution

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