TruAudience Identity Solutions

Improve marketing and measurement outcomes with a robust, identity-powered view of your customers.

with Neustar

Improve consumer data quality from many sources to transform customer relationship management (CRM), marketing and analytics outcomes

Clean your customer and prospect data

Better manage data quality by minimizing inaccurate and incomplete customer information.

Enrich your understanding of the customer

Augment your customer data records with rich demographic, behavioral and psychographic attributes.

Adapt to data deprecation

Navigate a privacy-centric, post-ID marketing environment leveraging our advanced identity graph.

TruAudience™ Identity Solutions

Transform omnichannel marketing and media performance with the next generation of identity resolution capabilities.

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Data Hygiene

Reduce media waste and off-target advertising by deduplicating identities and removing incorrect information.

Data Enrichment

Enhance your CRM and customer profiles with new points of contact and attributes.

Native Identity

Access privacy-first identity data and capabilities directly within your cloud platform or environment.

Real-time Identity Management

Sync identity data with live customer touchpoints including lead management, POS and call center systems.

10x

Return on your investment in our solution.¹

130%

Return on your advertising spend.¹

40%

Reduction of duplicate CRM records.²

30%

Increase in conversions from higher audience performance.²

¹ A Forrester Total Economic Impact™ Study, The Total Economic Impact of Neustar Unified Analytics

² TruAudience client analysis 2021

“TruAudience has enabled us to tailor our OOH inventory — in a privacy-forward way — based on the unique audience needs of our clients.”

- Mark Costa, Chief Digital Officer, JCDecaux North America

“[TransUnion] has provided a solid foundation of identity-based solutions allowing us to better control and improve business performance.”

- Digital Marketing Lead, Global Insurance Brand

“The [TruAudience] approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

Director of Digital Marketing, Global Telecommunications Brand

“Using [TruAudience] data to shape our marketing message and customer experience really helped us identify our customers, [and] build a relationship that makes sense.”

- Dan Williams, CRO, Three Day Blinds

TruAudience Marketing Solutions

Audiences
Activation
Analytics
Data Collaboration
Credit Marketing

Build high value audiences

Create and segment high quality customer and prospect audiences.

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Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

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Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

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Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

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Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

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Related Insights

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Boost Campaign Reach by 5X. Get the Tools You Need to Improve Data Hygiene, Enrichment, Activation, and Optimization

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VIDEO

New Bar Set For Accuracy In The Field Of Identity Resolution

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VIDEO

The Clean Room Inevitability: A Cannes Lions Panel Discussion On the Promise and Application of Clean Rooms 

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Transform your approach to consumer data strategy

Learn How

TruAudience Identity Solutions

Improve consumer data quality from many sources to transform customer relationship management (CRM), marketing and analytics outcomes

Clean your customer and prospect data

Enrich your understanding of the customer

Adapt to data deprecation

TruAudience™ Identity Solutions

Data Hygiene

Data Enrichment

Native Identity

Real-time Identity Management

“TruAudience has enabled us to tailor our OOH inventory — in a privacy-forward way — based on the unique audience needs of our clients.”

“[TransUnion] has provided a solid foundation of identity-based solutions allowing us to better control and improve business performance.”

“The [TruAudience] approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

“Using [TruAudience] data to shape our marketing message and customer experience really helped us identify our customers, [and] build a relationship that makes sense.”

TruAudience Marketing Solutions

Build high value audiences

Activate omnichannel campaigns

Measure and optimize ROI

Enhance data privacy and collaboration

Acquire more customers

Related Insights

EBOOK

VIDEO

VIDEO

Transform your approach to consumer data strategy

Solutions

Industries

Business Needs

Company

Support

Solutions

Industries

Business Needs

Company

Support