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TruAudience Identity Solutions

Connect, validate, and enrich your view of the customer across touchpoints and partners.

identity proof

Improve analytics, outreach and collaboration by unifying, cleansing and enhancing your customer data

Build your 360-degree view of the customer

Establish a single view of your customer across offline and online touchpoints with advanced identity resolution capabilities.

Deepen your understanding of the customer

Develop actionable insights by enriching your consumer data with proprietary demographic attributes.

Reduce data movement with cloud applications

Access identity resolution through cloud-native applications, decreasing data transfer and accelerating customer 360.

TruAudience™ Identity Solutions

Create connected consumer profiles by linking first-party, partner, and demographic data.

Identity Resolution

Unify and deduplicate customer identities across channels and partners to a single individual or household.

Identity Enrichment

Enhance your view of the customer with fresh contact information and predictive demographic data.

Identity Extracts

Build a first-party identity graph to power prospecting, media monetization, or agency operations.

10x

Return on your investment in our solution.¹

130%

Return on your advertising spend.¹

40%

Reduction of duplicate CRM records.²

30%

Increase in conversions from higher audience performance.²

¹ A Forrester Total Economic Impact™ Study, The Total Economic Impact of Neustar Unified Analytics

² TruAudience client analysis 2021

“TransUnion's enhanced graph and identity resolution process optimizes for both scale and accuracy, allowing us to achieve superior, effective reach.”

- Seema Patel, Senior Vice President of Data Enterprise at TelevisaUnivision

“[TransUnion] has provided a solid foundation of identity-based solutions allowing us to better control and improve business performance.”

- Digital Marketing Lead, Global Insurance Brand

“The [TruAudience] approach has set the standard for helping brands to adapt to the challenges of data deprecation.”

Director of Digital Marketing, Global Telecommunications Brand

“Using [TruAudience] data to shape our marketing message and customer experience really helped us identify our customers, [and] build a relationship that makes sense.”

- Dan Williams, CRO, Three Day Blinds

TruAudience Marketing Solutions

Audiences
Activation
Analytics
Data Collaboration
Credit Marketing

Build high value audiences

Create and segment high quality customer and prospect audiences.

Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

product

product

Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

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