Connect, validate, and enrich your view of the customer across touchpoints and partners.
Establish a single view of each customer across offline and online touchpoints with advanced identity resolution and data enrichment capabilities.
Provide relevant customer experiences that are consistent across touchpoints and informed by your customer insights.
Access identity resolution through cloud-native applications, decreasing data transfer and time to value.
Create connected consumer profiles by linking first-party, partner, and demographic data.
Unify and deduplicate customer identities across channels and partners to a single individual or household.
Enhance your view of the customer with fresh contact information and predictive demographic data for insights, audience building, and engagement.
Build a first-party identity graph to power prospecting, media monetization, or agency operations.
40%
Reduction of duplicate CRM records.
30%
Increase in conversions from higher audience performance.
Source: TruAudience client analysis 2021
- Seema Patel, Senior Vice President of Data Enterprise at TelevisaUnivision
- Digital Marketing Lead, Global Insurance Brand
Director of Digital Marketing, Global Telecommunications Brand
- Dan Williams, CRO, Three Day Blinds
Continuously measure & improve marketing & media returns on investment.
Create and segment high-value customer and prospect audiences.
Improve campaign performance with credit-informed data targeting solutions.
Gain insight into your target audience and inform marketing campaign strategies.
The ROI of Identity: Exploring the Benefits of an Effective Identity Strategy
Redefining Identity: Turning a Consumer Data Strategy Into an Engine for Growth
Future-Proofing Your Media Plan: Addressability for Cookie Loss and Beyond